Project Brief

Assignment: As part of the UX II: Iteration course at UCLA Extension, I designed an eCommerce site that combines content marketing in the experience.

Client: bakers who are looking for trusted recipes and on-the-go foodies who are looking for freshly made baked goods.

My role: working documentation and iterations of personas, low-fidelity sketches and wireframes for the following pages:

  • home page
  • content marketing landing pages
  • content marketing article category pages
  • content marketing article page with related articles and product cross-links
  • product landing page
  • product category page
  • product detail page
  • cart and checkout pages


Sample Deliverables

Wireframe of the home page

Bake and Take Home Desktop wireframes


Sketches of the home page

Bake and Take Home Page sketches