Project Brief

Client: Kristen Jones, life coach, You Go! Girl Coaching.

Client’s goal: to build a list of subscribers for her upcoming email marketing campaign.

What the client base cares about: Kristen’s Facebook followers view her five-minute inspirational video series “Weekly Dose of Vitamin K” on Facebook at least 500 times per week. An email subscriber base would make sure her followers do not miss out on content and allow her to reach them consistently.

My role: Kristen and I designed a landing page for mobile and desktop and connected it to her Facebook account. Users were then directed to a landing page before her video content was displayed.


Deliverables

You Go! Girl Coaching Mobile Sign-up Form

You Go! Girl Mobile Sign-up Form


You Go! Girl Coaching Desktop Sign-up Form

You Go! Girl Mobile Sign-up Form


Results

Conversion to email subscription increased by 80%. The first name field was one of the required fields and we used this information to personalize emails to her subscribers. We also permanently added a first name field to her website.